Mishra, Pramod Kumar; Shekhar, B. Raja - In: International Journal of Business Performance Management 16 (2015) 2/3, pp. 321-338
This paper has made an attempt to assess the relative importance of product and service aspects of a manufacturing supply chain. The relative performances of the product and service, from view point of consumers, in a dairy-food supply chain have been assessed critically to make inferences. The...
