Zähringer, Daniel; Niederberger, Jochen; Blind, Knut; … - In: The Service Industries Journal 31 (2010) 4, pp. 629-641
The aim of the paper was to give deeper insights into business models of machine manufacturers providing product-related services for international markets. Product-related services might be seen -- as within this case study -- as an instrument to foster primary goods sales. The case study...