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Wie "erlernt" der Konsument eine Werbebotschaft?
Pflaum, Dieter - In: Neue Betriebswirtschaft : NB ; Zeitschr. für Studium … 33 (1980) 5, pp. 284-288
Persistent link: https://www.econbiz.de/10003650347
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Die Gesellschaft in den Fängen der Bedürfnismacher
Illich, Ivan - In: Fluchtpunkt Jahrhundertwende : Ursprünge und Aspekte …, (pp. 97-103). 1979
Persistent link: https://www.econbiz.de/10003158319
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Comparative advertising, inoculation theory, and the prevention of attitude change among brand loyal consumers
Abramson, Joseph - 1978
Persistent link: https://www.econbiz.de/10000054899
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Repetitive advertising and the consumer
Ehrenberg, Andrew S. C. - In: Journal of advertising research 14 (1974) 2, pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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Information und Motivation in der Konsumwerbung
Sacherl, Karl - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 18 (1966) 4/5, pp. 339-349
Persistent link: https://www.econbiz.de/10003667356
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The Swiss market : [A Contimart report]
1963
Persistent link: https://www.econbiz.de/10003517919
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Attitudes and consumer behaviour
Hansen, Flemming - In: European marketing research review 2 (1967) 2, pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
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Meeting the challenge of competition and change : American Management Association ; AMA
1957
Persistent link: https://www.econbiz.de/10003557456
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Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.; Bush, Alan J; Davis, Robert A. - In: Journal of business research : JBR 12 (1984) 3, pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
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Interbrand choice, media mix and market performance
Porter, Michael E. - In: The American economic review 66 (1976) 2, pp. 398-406
Persistent link: https://www.econbiz.de/10003653306