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Personalization of E-Commerce Applications in SMEs: Conclusions from an Empirical Study in Switzerland

Schubert, Petra; Leimstoll, Uwe - In: Journal of Electronic Commerce in Organizations (JECO) 2 (2004) 3, pp. 21-39

Personalization of e-commerce applications is an issue that is gaining increasing importance with the advancing maturity of such systems. There is already e-commerce software on the market offering integrated e-shop and personalization functions. However, the available software is too...

Persistent link: https://www.econbiz.de/10010544856

Introduction to the Special Section: Advances in Electronic Commerce Customer Relationship Management - Extended Web Assessment Method (EWAM): Evaluation of Electronic Commerce App...

Schubert, Petra - In: International journal of electronic commerce : IJEC 7 (2002) 2, pp. 51-80

Persistent link: https://www.econbiz.de/10006031340

Best practice - Alles aus einem Datensystem - Softwarelösungen verschmelzen für die Integration und den Austausch von Nachrichten intern wie extern zu einem System.

Schubert, Petra - In: IO new management : Zeitschrift für … 74 (2005) 10, pp. 28-32

Persistent link: https://www.econbiz.de/10006715040

B2B integration in global supply chains: An identification of technical integration scenarios

Schubert, Petra; Legner, Christine - In: The journal of strategic information systems : … 20 (2011) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10009290486

A framework for identifying and understanding enterprise systems benefits

Schubert, Petra; Williams, Susan P. - In: Business process management journal 17 (2011) 5, pp. 808-829

Persistent link: https://www.econbiz.de/10009328929

Sustainable Competitive Advantage in E-Commerce and the Role of the Enterprise System

Schubert, Petra; Williams, Susan P.; Woelfle, Ralf - In: International journal of enterprise information systems … 7 (2011) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10009137178