<Para ID="Par1">This paper investigates whether a search engine’s ordering of algorithmic results has an important effect on website traffic. A website’s ranking on a search engine results page is positively correlated with the clicks that it receives. This could result from the search engine’s accurately...</para>

This article attempts to analyze the assumptions which must be made in the transformation of values into prices. The author s argue that many of the "problems" discussed in the transformation literature are due to incorrect formulations of these assumptions. I f properly formulated, a...