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Wissensmanagement im 21.Jahrhundert Uberlegungen zur Gestaltung und Funktionalitat eines idealen Wissensmanagementsystems
Kohlbacher, Florian; Degawa, Atsushi - In: 商学討究 (Shogaku Tokyu) 56 (2005) 2-3, pp. 73-129
Persistent link: https://www.econbiz.de/10010964662
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Japan's demographic revolution? A study of advertising practitioners' views on stereotypes
Kohlbacher, Florian; Prieler, Michael; Hagiwara, Shigeru - In: Asia Pacific Business Review 20 (2014) 2, pp. 249-268
This article presents results from a survey of advertising practitioners in Japan focusing on their opinions about the communication objectives and stereotypes, specifically the effectiveness of older spokespersons, their general views on older models in advertising and the effectiveness of...
Persistent link: https://www.econbiz.de/10010952114
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Strategic knowledge-based marketing
Kohlbacher, Florian - In: International journal of knowledge management studies : … 3 (2009) 1, pp. 154
Persistent link: https://www.econbiz.de/10008268900
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Japan und das Wissen der Babyboomer : demografischer Wandel
Kohlbacher, Florian; Haghirian, Parissa - In: Wissensmanagement : das Magazin für Führungskräfte 9 (2007) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10007599303
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Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan
Kohlbacher, Florian; Chéron, Emmanuel - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 179-189
Persistent link: https://www.econbiz.de/10009983153
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The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel; Kohlbacher, Florian; Kusuma, Kaoru - In: The journal of consumer marketing 29 (2012) 5, pp. 357-369
Persistent link: https://www.econbiz.de/10009998262
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Baby Boomer Retirement, Arbeitskräftemangel und Silbermarkt : Herausforderungen und Chancen des Demografischen Wandels für Unternehmen in Japan
Kohlbacher, Florian - In: Wirtschaftspolitische Blätter 54 (2007) 4, pp. 745-758
Persistent link: https://www.econbiz.de/10007979497
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A cross-cultural analysis of pro-environmental consumer behaviour among seniors
Sudbury Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: Journal of marketing management : MM 28 (2012) 3, pp. 290-313
Persistent link: https://www.econbiz.de/10009845510
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The Easy-Easy Way - The Raku-Raku Phone: Simple communication that is simply successful
Kohlbacher, Florian; Hideg, Andrea - In: Marketing management : a quarterly business management … 20 (2011) 1, pp. 38-44
Persistent link: https://www.econbiz.de/10008999579
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Dynamic fractal organizations for promoting knowledge-based transformation – A new paradigm for organizational theory
Nonaka, Ikujiro; Kodama, Mitsuru; Hirose, Ayano; … - In: European Management Journal 32 (2014) 1, pp. 137-146
How can a company become sustainably innovative? We propose that the company needs to have organizational forms that achieve a dynamic synthesis of knowledge exploration and exploitation. In this paper, we present the “dynamic fractal organization” as a new organizational model. This model...
Persistent link: https://www.econbiz.de/10011039712