For membership programmes, segmentation is an important marketing tool to define groups who share common …

An empirical study was conducted of employed professionals, representative of the marketing and financial services …

students in the USA and China. Theoretically rooted in Shapero's entrepreneurial event model, this paper reveals a deficiency … of systematic training on entrepreneurship opportunity recognition in China. Moreover, the low percentage of students … is that students in both countries indicate a need for the knowledge and skills of entrepreneurship; and the need for …

primarily in the northwest USA. Likert-type questions involving tribal support and cultural issues are analysed. While the firms …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …