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judgments. We find that source credibility moderates the effect of correction on confidence: correction decreases confidence … when a product recommendation comes from a high credibility source but increases confidence when the same message comes … previous research, it is unclear whether this correction process will increase or decrease consumers’ confidence in their …
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Статья рассматривает влияние измерения «избегание неопределенности» на способы моделирования достоверности информации в китайской рекламе. Выводы базируются...
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The wine market is a pretty paradoxical research object for the economical and marketing studies. In France alone, every year, hundreds of thousands of new brand differentiated products are marketed. How can so many brands survive to any rationalization process? One could think this situation to...
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hypotheses: (1) the confidence heuristic holds that more confidence increases credibility, and (2) the calibration hypothesis … hypothesis, while accurate advisors benefit from displaying confidence, confident but inaccurate advisors receive low credibility … performance data decreased as the advisor’s confidence went up. These results add to our understanding of how advisor confidence …
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