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Marketing-Management : [Hauptbd.]
1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005442
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Modernes Marketing-Management : Grundlagen, Produktinnovation, Prognosemodelle
Witt, Jürgen (contributor) - 1983
Persistent link: https://www.econbiz.de/10004618741
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Basic marketing management
Dalrymple, Douglas J.; Parsons, Leonard J. - 1995
Persistent link: https://www.econbiz.de/10004247157
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Market led strategic change : transforming the process of going to market
Piercy, Nigel - 1997 - 2. ed.
Persistent link: https://www.econbiz.de/10004361970
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Was man an der Harvard Business School nicht lernt
MacCormack, Mark H. - 1985
Persistent link: https://www.econbiz.de/10004779814
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Analyzing product efficiency : a customer-oriented approach
Bauer, Hans H.; Hammerschmidt, Maik; Staat, Matthias - 2002
Persistent link: https://www.econbiz.de/10004463659
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Kundenwertorientierte Unternehmenssteuerung : Voraussetzungen, Aufgaben, Werttreiberanalysen
Lissautzki, Marius - 2008
Persistent link: https://www.econbiz.de/10004910055
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Kundenwert : Grundlagen Innovative Konzepte Praktische Umsetzungen
Günter, Bernd - 2006 - 3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920208
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Cross Buying Extended in Multi Partner Bonusprogrammen : Eine kritische Analyse
Papenhoff, Heike - 2009
Persistent link: https://www.econbiz.de/10004944875
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Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485