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Regulatory fit effects of gender and marketing message content

McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of Business Research 66 (2013) 11, pp. 2245-2251

Many US adults do not get enough daily physical activity. To change behavior, governments and other agencies design marketing messages encouraging more physical activity. A lab experiment draws on Regulatory Focus Theory to examine health communication's persuasive effects on physical activity....

Persistent link: https://www.econbiz.de/10010869692

Is Self-Character Similarity Always Beneficial?

Bhatnagar, Namita; Wan, Fang - In: International journal of advertising : the quarterly … 40 (2011) 2, pp. 39-51

Persistent link: https://www.econbiz.de/10009976468

Regulatory fit effects of gender and marketing message content

McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251

Persistent link: https://www.econbiz.de/10010161316

Is Self-Character Similarity Always Beneficial?

Bhatnagar, Namita; Wan, Fang - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 39-51

Persistent link: https://www.econbiz.de/10009167756

Service failure and loyalty: An exploratory empirical study of airline customers

Bejou, David; Palmer, Adrian - In: The journal of services marketing 12 (1998) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10007359826

Using Neural Network Analysis to Evaluate Buyer-Seller Relationships

Wray, Barry; Palmer, Adrian; Bejou, David - In: European journal of marketing : EJM 28 (1994) 10, pp. 32-48

Persistent link: https://www.econbiz.de/10006104717

Determinants of Relationship Quality: An Artificial Neural Network Analysis

Bejou, David; Wray, Barry; Ingram, Thomas N. - In: Journal of business research : JBR 36 (1996) 2, pp. 137-144

Persistent link: https://www.econbiz.de/10006737565

A Critical Incident Approach to Examining the Effects of Service Failures on Customer Relationships: The Case of Swedish and U.S. Airlines

Bejou, David; Edvardsson, Bo; Rakowski, James P. - In: Journal of travel research : a quarterly publication of … 35 (1996) 1, pp. 35-40

Persistent link: https://www.econbiz.de/10006933507

Examining Black Consumer Motives for Coupon Usage

Tat, Peter K.; Bejou, David - In: Journal of advertising research 34 (1994) 2, pp. 29-35

Persistent link: https://www.econbiz.de/10006536622

Relationship Marketing: Evolution, Present State, and Future

Bejou, David - In: Psychology & marketing 14 (1997) 8, pp. 727-736

Persistent link: https://www.econbiz.de/10006995842