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Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

Cho, Seong Do; Chang, Dae Ryun - In: Industrial marketing management : the international … 37 (2008) 7, pp. 841-848

Persistent link: https://www.econbiz.de/10008897136

Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

Cho, Seong Do; Chang, Dae Ryun - In: Industrial marketing management : the international … 37 (2008) 7, pp. 841-847

Persistent link: https://www.econbiz.de/10008135879

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Srinivasan, V.; Park, Chan Su; Chang, Dae Ryun - In: Management Science 51 (2005) 9, pp. 1433-1448

The authors propose a new approach for measuring, analyzing, and predicting a brand's equity in a product market. Brand equity is defined as the incremental contribution ($) per year obtained by the brand in comparison to the underlying product (or service) with no brand-building efforts. The...

Persistent link: https://www.econbiz.de/10009203868

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Srinivasan, V.; Park, Chan Su; Chang, Dae Ryun - In: Management science : journal of the Institute for … 51 (2005) 9, pp. 1433

Persistent link: https://www.econbiz.de/10006077133

Modeling Intercategory and Generational Dynamics for a Growing information Technology Industry

Kim, Namwoon; Chang, Dae Ryun; Shocker, Allan D. - In: Management science : journal of the Institute for … 46 (2000) 4, pp. 496-512

Persistent link: https://www.econbiz.de/10006094415

A Study on the Rating of Import Sources for Industrial Products in a Newly Industrializing Country: The Case of South Korea

Chang, Dae Ryun; Kim, Ik-Tae - In: Journal of business research : JBR 32 (1995) 1, pp. 31-40

Persistent link: https://www.econbiz.de/10006742277

A REVIEW FOCUS ON INNOVATION - Dae Ryun Chang, dean of the Graduate School of International Studies, at Yonsei University in Seoul, urges China and India to emulate Korea's global...

Chang, Dae Ryun - In: Far Eastern economic review 170 (2007) 6, pp. 59-61

Persistent link: https://www.econbiz.de/10007756557

Organizational memory influences new product success

Chang, Dae Ryun; Cho, Hang - In: Journal of business research : JBR 61 (2008) 1, pp. 13-23

Persistent link: https://www.econbiz.de/10007896313

Editorial: Increasing the impact of sponsorship on brands and reputation

Chang, Dae Ryun; Ko, Eunju - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 12-15

Persistent link: https://www.econbiz.de/10009836707

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

Srinivasan, V. "Seenu"; Park, Chan Su; Chang, Dae Ryun - Graduate School of Business, Stanford University - 2005

Persistent link: https://www.econbiz.de/10005755322