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Conceptualization and measurement of key account management orientation

Gounaris, Spiros; Tzempelikos, Nektarios - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 173-194

Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...

Persistent link: https://www.econbiz.de/10010954458

Behavioural responses to customer satisfaction: An empirical study

Athanassopoulos, Antreas; Gounaris, Spiros; … - In: European journal of marketing : EJM 35 (2001) 5-6, pp. 687-707

Persistent link: https://www.econbiz.de/10006090836

Internal-market orientation: a misconceived aspect of marketing theory

Gounaris, Spiros; Vassilikopoulou, Aikaterini; … - In: European journal of marketing : EJM 44 (2010) 11, pp. 1667-1700

Persistent link: https://www.econbiz.de/10008720172

An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping

Gounaris, Spiros; Dimitriadis, Sergios; Stathakopoulos, … - In: The journal of services marketing 24 (2010) 2, pp. 142-157

Persistent link: https://www.econbiz.de/10008407879

Key Account Management Orientation and Its Implications: A Conceptual and Empirical Examination

Gounaris, Spiros; Tzempelikos, Nektarios - In: Journal of business-to-business marketing 20 (2013) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10010085138

Approaching Key Account Management from a long-term perspective

Tzempelikos, Nektarios; Gounaris, Spiros - In: Journal of strategic marketing 21 (2013) 2, pp. 179-198

Persistent link: https://www.econbiz.de/10010095372

The role of employee job satisfaction in strengthening customer repurchase intentions

Gounaris, Spiros; Boukis, Achilleas - In: The journal of services marketing 27 (2013) 4, pp. 322-333

Persistent link: https://www.econbiz.de/10010144844

Service blueprinting effectiveness: drivers of success

Kostopoulos, Giannis; Gounaris, Spiros; Boukis, Achilleas - In: Managing service quality : MSQ ; an international journal 22 (2012) 6, pp. 580-592

Persistent link: https://www.econbiz.de/10010044425

An alternative measure for assessing perceived quality of software house services

Gounaris, Spiros - In: The service industries journal 25 (2005) 6, pp. 803-824

Persistent link: https://www.econbiz.de/10006234804

Measuring service quality in b2b services: an evaluation of the SERVQUAL scale vis-à-vis the INDSERV scale

Gounaris, Spiros - In: The journal of services marketing 19 (2005) 6-7, pp. 421-437

Persistent link: https://www.econbiz.de/10007096257