Molin, Eric J. E.; Timmermans, Harry J. P. - In: Transport Reviews 29 (2008) 5, pp. 635-655
<title>Abstract</title> When conjoint experiments are applied to study complex decision making that involve many attributes, this often results in problems of information overload and respondent burden, potentially jeopardizing the validity of such experiments. To avoid or reduce the impact of these potential...