Lazarsfeld's Latent Structure Analysis (LSA) is applied to problems in marketing involving the choice of products with maximum customer coverage. The LSA is combined with Total Unduplicated Reach and Frequency (TURF) technique, and also with a tool from cooperative game theory, the Shapley Value...

The logistic sigmoid curve is widely used in nonlinear regression and in binary response modeling. There are problems corresponding to a double sigmoid behavior which consists of the first increase to an early saturation at an intermediate level, and the second sigmoid with the eventual plateau...

We consider a problem of marketing decisions for the choice of a product with maximum customer appeal. A widely used technique for this purpose is TURF, or Total Unduplicated Reach and Frequency, which evaluates a union of the events defined by the sample proportion of many products, or flavors...

The Bradley–Terry model (BT) is commonly used for evaluation of choice preferences by paired comparison data in various areas of applied psychology, advertising, and marketing research. The estimation of BT parameters of preference is usually achieved in an iterative procedure based on the...

Recent research has indicated that flexible forms do not always generate empirically credible elasticity estimates. In this paper we present a methodology from which we derive a new family of flexible functional forms (denoted by CES-GBC) that are richer in structure than the cost functions in...

A new multivariate statistical technique is obtained for comparing and combining two or more data sets each of which has a different number of respondents but the same variables. This approach can be considered as dual to such techniques as partial least squares, also known as inter-battery...