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Koslow, Scott
12
Riordan, Edward A.
3
Sasser, Sheila
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1
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Journal of advertising research
3
International journal of advertising : the quarterly review of marketing communications
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1
Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising
Kilgour, Mark
;
Koslow, Scott
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10008301594
Saved in:
2
PAPERS - Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentially Lead to Increased Consumer Skepticism
Koslow, Scott
- In:
Journal of consumer affairs : official publication of …
34
(
2000
)
2
,
pp. 245-268
Persistent link: https://www.econbiz.de/10006184385
Saved in:
3
Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective
Koslow, Scott
;
Shamdasani, Prem N.
;
Touchstone, Ellen E.
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 575-585
Persistent link: https://www.econbiz.de/10006684233
Saved in:
4
TWO CRITICAL ISSUES: CREATIVITY AND GENDER - What Is Creative to Whom and Why? Perceptions in Advertising Agencies - Common advertising agency wisdom holds that creatives are diffe...
Koslow, Scott
;
Sasser, Sheila L.
;
Riordan, Edward A.
- In:
Journal of advertising research
43
(
2003
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10006505757
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5
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008167915
Saved in:
6
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-245
Persistent link: https://www.econbiz.de/10008420160
Saved in:
7
Creative and Interactive Media Use by Agencies: Engaging an IMC Media Palette for Implementing Advertising Campaigns
Sasser, Shelia L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10007874357
Saved in:
8
Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
Sasser, Sheila
;
Koslow, Scott
- In:
International journal of advertising : the quarterly …
37
(
2008
)
4
,
pp. 5-21
Persistent link: https://www.econbiz.de/10009976370
Saved in:
9
Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity
Koslow, Scott
;
Sasser, Sheila
;
Riordan, Edward
- In:
Journal of advertising : official publication of the …
35
(
2006
)
3
,
pp. 81-102
Persistent link: https://www.econbiz.de/10008126551
Saved in:
10
SHOPPING DATA - What Scanner-Panel Data Tell Us about Advertising: A Detective Story with a Dark Twist
Koslow, Scott
;
Tellis, Gerard J
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10008993731
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