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Industrial product positioning strategy in the Japanese market : the case of foreign suppliers
Dzever, Sam - 1993
Persistent link: https://www.econbiz.de/10004315196
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Number 7 - Country-of-origin effects on purchasing agents' product perceptions: An international perspective
Quester, Pascale G.; Dzever, Sam; Chetty, Sylvie - In: The journal of business & industrial marketing 15 (2000) 6-7, pp. 479-490
Persistent link: https://www.econbiz.de/10007046982
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Country-Of-Origin Effects on Purchasing Agents' 165 Product Perceptions: An Australian Perspective - A survey of Australian purchasing agents explores country-of-origin influences
Dzever, Sam; Quester, Pascale - In: Industrial marketing management : the international … 28 (1999) 2
Persistent link: https://www.econbiz.de/10006300543