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-FP relationship. Specifically, reputation and customer satisfaction are posited to be the mediational pathway by which CSR positively … with firm performance. However, the effect is indirect: reputation and customer satisfaction fully mediate the CSR …
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This paper investigates the relationship between social responsibility reporting and reputation at an industry rather … approval rankings between organisations. Reputation rankings of the banks examined in this paper show varying levels of …
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growing literature on the effect of CSR on corporate reputation. Despite this, a pall of ambiguity and uncertainty remains … by revealing that CSR is an emerging industry in Australia, which is in the process of developing its own reputation as a … cooperation if it is to develop a strong reputation. …
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sponsorships are contingent on the brand’s pre-existing reputation. We argue that the congruence between the credibility and … sponsor has a positive reputation. However, the converse effect occurs when brand reputation is low: when the sponsor has a … poor reputation, a corporate source generates more positive brand evaluations than a non-corporate source. Mediation …
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This article explores the nature of corporate social responsibility (CSR) and corporate reputation using qualitative … research approach. Specifically, the relationship between CSR and corporate reputation is examined from the viewpoint of value … to form categories of value priorities around CSR and reputation, based on qualitative research approach. The main …
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analyze how one such company, Heijmans, reacted to the reputation crises after the TV program by introducing a code of conduct …
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