Showing 1 - 10 of 66
Labeled the "denomination effect," study 1 shows in three field studies that the likelihood of spending is lower when an equivalent sum of money is represented by a single large denomination (e.g., one $20 bill) relative to many smaller denominations (e.g., 20 $1 bills). In two of the three...
Persistent link: https://www.econbiz.de/10008633301
Persistent link: https://www.econbiz.de/10006652495
Persistent link: https://www.econbiz.de/10008336333
This article examines systematic differences in people's spending behavior when using foreign currencies. Rather than overspend or underspend in general, we show that individuals' valuation of a product in an unfamiliar foreign currency is biased toward its nominal value--its face value--with...
Persistent link: https://www.econbiz.de/10005738945
Persistent link: https://www.econbiz.de/10005318919
Persistent link: https://www.econbiz.de/10005348634
Persistent link: https://www.econbiz.de/10006609651
Persistent link: https://www.econbiz.de/10007295107
Persistent link: https://www.econbiz.de/10006657588
Persistent link: https://www.econbiz.de/10006661868