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Cultural Differences in Consumer Impatience

Chen, Haipeng (Allan); Ng, Sharon; Rao, Akshay R. - In: Journal of marketing research : JMR 42 (2005) 3, pp. 291-301

Persistent link: https://www.econbiz.de/10006643242

Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements

Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-146

Persistent link: https://www.econbiz.de/10008352940

Field Dependency and Brand Cognitive Structures

Ng, Sharon; Houston, Michael J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 279

Persistent link: https://www.econbiz.de/10008226424

Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations

Ng, Sharon; Houston, Michael J. - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 519-529

Persistent link: https://www.econbiz.de/10007223087

Regulatory focus and preference reversal between hedonic and utilitarian consumption

Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-89

Persistent link: https://www.econbiz.de/10009823938

Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations

Ng, Sharon; Houston, Michael J. - In: Journal of Consumer Research 32 (2006) 4, pp. 519-529

This research examines whether various forms of brand associations-overall brand beliefs (e.g., Sony is high quality) versus exemplars of the brand (e.g., Sony TV)-are differentially accessible for individuals with independent self-views and those with an interdependent self-view. Since...

Persistent link: https://www.econbiz.de/10005834662