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Erfolg durch die Nase : Düfte im Direktmarketing
Ernst, Eckehard - 1996
Persistent link: https://www.econbiz.de/10004328454
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Rahmenbedingungen, Sachgebiete und Methoden der Kommunikation und Werbung
1981
Persistent link: https://www.econbiz.de/10009586068
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Die Werbebotschaften, die Werbemittel und die Werbeträger
1982
Persistent link: https://www.econbiz.de/10009586069
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Die Werbe- und Kommunikationspolitik
1982
Persistent link: https://www.econbiz.de/10009586070
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Interregionale Preisunterschiede im Lebensmitteleinzelhandel
Buschle, Silvia - 1997
Persistent link: https://www.econbiz.de/10004342481
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Geographische Preisdifferenzierungen im Gemeinsamen Markt
Henle, Walter - 1985
Persistent link: https://www.econbiz.de/10004390495
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Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility
Dou, Yifan; Niculescu, Marius Florin; Wu, Dongjun - NET Institute - 2011
Understanding the process of software adoption is of paramount importance to software start-ups. We study a …
Persistent link: https://www.econbiz.de/10010905452
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Nonlinear Pricing of Information Goods
Sundararajan, Arun - In: Management Science 50 (2004) 12, pp. 1660-1673
This paper analyzes optimal pricing for information goods under incomplete information, when both unlimited-usage (fixed-fee) pricing and usage-based pricing are feasible and administering usage-based pricing may involve transaction costs. It is shown that offering fixed-fee pricing in addition...
Persistent link: https://www.econbiz.de/10009214159