Ding, David Xin; Hu, Paul Jen-Hwa; Sheng, Olivia R. Liu - In: Journal of Business Research 64 (2011) 5, pp. 508-515
The measurement of online self-service quality has become increasingly crucial as firms deliver an expanding array of services through their Web sites. Substantial research examines online services using salient scales primarily developed for personnel-orchestrated, face-to-face services;...