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Cross-cultural business behavi...
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1
Cross-cultural business behavior : marketing, negotiating and managing across cultures
Gesteland, Richard R.
-
1996
Persistent link: https://www.econbiz.de/10004337664
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Book review
Gesteland, Richard R.
- In:
Scandinavian journal of management
23
(
2007
)
2
,
pp. 214-215
Persistent link: https://www.econbiz.de/10007727798
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Cross-Cultural Business Behavior: Marketing, Negotiating and Managing Across Cultures
Gesteland, Richard R.
;
Cellich, Claude
- In:
Journal of global marketing
12
(
1998
)
1
,
pp. 111
Persistent link: https://www.econbiz.de/10006992199
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BOOK REVIEWS - Cross-Cultural Business Behavior: Marketing, Negotiating and Managing Across Cultures
Gesteland, Richard R.
;
Cellich, Claude
- In:
Journal of international consumer marketing
10
(
1998
)
3
,
pp. 115-117
Persistent link: https://www.econbiz.de/10007124986
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