<title>Abstract</title> The scaling of social entrepreneurial impact is an important issue in the field of social entrepreneurship. While researchers have focused relatively little theoretical and empirical attention on scaling, a recently proposed set of drivers of scaling -- incorporated into what has been...

Our research investigates the marketing of preventive and curative "remedies" (products and services that offer ways of mitigating risk by decreasing either its likelihood or severity). Examples include debt consolidation loans and smoking cessation aids. Like risk-avoidance messages,...