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International marketing strategy : contemporary readings
Doole, Isobel (contributor) - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004312545
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Practical marketing planning
Cooper, John; Lane, Peter - 1997
Persistent link: https://www.econbiz.de/10004320072
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Das How-to-Buch Marketingplan : in 13 Schritten zum perfekten Plan
Großklaus, Rainer H. G.; Didszun, Christina - 1999
Persistent link: https://www.econbiz.de/10004557826
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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 1997
Persistent link: https://www.econbiz.de/10004325469
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Readings on market driving strategies : towards a new theory of competitive advantage
Carpenter, Gregory S. (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10004331342
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Masterminding the store : advertising, sales promotion, and the new marketing reality
Ziccardi, David; Moin, David - 1997
Persistent link: https://www.econbiz.de/10004331914
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Marketing management for the hospitality industry : a strategic approach
Reich, Allen Z. - 1997
Persistent link: https://www.econbiz.de/10004331920
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Hilfsmittel zur Beschreibung von Markensystemen
Arber, Daniel - 1997
Persistent link: https://www.econbiz.de/10004335861
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Discounting : Konzeption des Discount als Marketingstrategie
Haas, Alexander - 1998
Persistent link: https://www.econbiz.de/10004340100
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Luxe ... : stratégies marketing
Allérès, Danielle - 1997 - 2. éd.
Persistent link: https://www.econbiz.de/10004343210