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Consumers often have to evaluate products comprising a combination of attributes that is not expected by them, given their beliefs about how attributes normally co-vary in the product category. Such an attribute combination implies that the claimed level of a product attribute is then different...
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Since the early 1980s, researchers and practitioners in the organisational and management fields have presumed a link … valuable to professionals and researchers in the fields of management and public policy. It indicates directions for …
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The paper examined the effect of size on corporate culture and organizational effectiveness in the Nigerian banking industry. A total of 388 managers were randomly drawn from a population of 13,339 managers of all the 24 banks in Nigeria. The instruments used for data collection were...
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are unable to cope with pressures exerted by external factors as well as lack business management skills. This then … to deal with the environmental uncertainties that disturb the management of NPD. The findings of the study indicated that …
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Innovation differentiates the company from the competition, attracts new customers and generates revenue. The struggle for customers requires constant innovation, the result of which must be the creation of new value for customers. Innovation which provides new value for customers manifests...
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