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Marketing research and modelin...
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Marktforschung
10
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9
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3
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Wind, Yoram
70
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4
Douglas, Susan P.
4
Krieger, Abba M.
4
Mahajan, Vijay
4
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3
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3
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2
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2
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2
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Journal of marketing
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3
Journal of marketing research : JMR
3
Marketing research : a magazine of management and applications
3
Behavioral models for market analysis : foundations for marketing action
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European journal of marketing : EJM
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Marketing management and strategy : a reader
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New-product forecasting : models and applications
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California management review
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Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Forecasting
1
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MIT sloan management review
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Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
Multinational product management
1
Operations research
1
Operations research, Management science : OR MS ; the international literature digest
1
Organizational buying behavior
1
Readings in basic marketing
1
Readings in global marketing management
1
Readings in the management of innovation
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Review of marketing : 1981
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
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ECONIS (ZBW)
41
OLC EcoSci
12
RePEc
12
USB Cologne (EcoSocSci)
5
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1
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
2
Brand loyalty and vulnerability
Wind, Yoram
- In:
Consumer and industrial buying behavior
,
(pp. 313-319)
.
1977
Persistent link: https://www.econbiz.de/10003012186
Saved in:
3
A framework for classifying new-product forecasting models
Wind, Yoram
- In:
New-product forecasting : models and applications
,
(pp. 3-42)
.
1981
Persistent link: https://www.econbiz.de/10003012207
Saved in:
4
Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram
-
1967
Persistent link: https://www.econbiz.de/10003012249
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5
Industrial source loyalty
Wind, Yoram
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
Saved in:
6
Marketing and corporate strategy
Wind, Yoram
- In:
The Wharton magazine
6
(
1982
)
4
,
pp. 38-45
Persistent link: https://www.econbiz.de/10003012422
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7
A new procedure for concept evaluation
Wind, Yoram
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 2-11
Persistent link: https://www.econbiz.de/10003012486
Saved in:
8
Organizational buying center : a research agenda
Wind, Yoram
- In:
Organizational buying behavior
,
(pp. 67-76)
.
1978
Persistent link: https://www.econbiz.de/10003012545
Saved in:
9
The perception of a firm's competitive position
Wind, Yoram
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 163-181)
.
1977
Persistent link: https://www.econbiz.de/10003012581
Saved in:
10
Research for multinational product policy
Wind, Yoram
- In:
Multinational product management
,
(pp. 165-184)
.
1977
Persistent link: https://www.econbiz.de/10003012663
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