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A script theoretic analysis of consumer decision making
Rethans, Arno J.; Taylor, Jack L. - 1982
Persistent link: https://www.econbiz.de/10004252334
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Consumer Scripts : a tool for teaching process
Rethans, Arno J. - 1985
Persistent link: https://www.econbiz.de/10004675058
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A script-theoretic analysis of industrial purchasing behavior
Leigh, Thomas W.; Rethans, Arno J. - In: Journal of marketing 48 (1984) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10002370455
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Responses to women's role portrayals in advertisements : a segmentation approach
Leigh, Thomas W.; Reichenbach, Tamatha L.; Rethans, Arno J. - 1984
Persistent link: https://www.econbiz.de/10004091465
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Experiences with script elicitation within consumer decision making contexts
Leigh, Thomas W.; Rethans, Arno J. - 1982
Persistent link: https://www.econbiz.de/10004649264
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Script Development and validation in industrial buyer-seller contexts
Leigh, Thomas W.; Rethans, Arno J. - 1985
Persistent link: https://www.econbiz.de/10004649267