Tscheulin, Dieter; Dietrich, Martin; Lindenmeier, Jorg; … - In: Journal of Media Economics 20 (2007) 4, pp. 239-258
This article examines how shortened magazine supply duration of magazines effects newsstand sales. Based on a quasi-experimental design, panel data are gathered from a total of 33 newsstand vendors in cooperation with a magazine wholesaler in southwestern Germany. As results show, a shortening...