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Wills, Gordon
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European journal of marketing : EJM
4
International journal of physical distribution & logistics management : IJPD & LM
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25 years of economic theory : retrospect and prospect : papers delivered at the 25th anniversary of the Faculty of Economics of the University of Groningen, the Netherlands
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1
Business school graffiti
Wills, Gordon
- In:
European journal of marketing : EJM
12
(
1978
)
1
,
pp. 1-135
Persistent link: https://www.econbiz.de/10003021899
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2
Customer policy as an alternative orientation to marketing simple
Wills, Gordon
- In:
European journal of marketing : EJM
16
(
1982
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003021915
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3
How bad are your marketing communications?
Wills, Gordon
- In:
Management decision : MD
15
(
1977
)
3
,
pp. 307-338
Persistent link: https://www.econbiz.de/10003021919
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4
Marketing research
Wills, Gordon
- In:
Handbook of management technology
,
(pp. 174-195)
.
1967
Persistent link: https://www.econbiz.de/10003021931
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5
Marketing's social dilemma
Wills, Gordon
- In:
European journal of marketing : EJM
8
(
1974
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
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6
The value of information
Wills, Gordon
- In:
25 years of economic theory : retrospect and prospect : …
,
(pp. 113-128)
.
1976
Persistent link: https://www.econbiz.de/10003021957
Saved in:
7
International bibliography of marketing and distribution, 1972 - Bibliographie internationale du marketing et de la distribution - Internationale Bibliographie des Marketing und de...
Sandeau, Georges
-
1972
Persistent link: https://www.econbiz.de/10003150765
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8
Cost/benefit analysis of company information needs
Wills, Gordon
;
Christopher, Martin
- In:
Unesco bulletin for libraries
24
(
1970
)
1
,
pp. 9-22
Persistent link: https://www.econbiz.de/10003021906
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9
Marketing in socialist societies
Wills, Gordon
;
Hayhurst, Roy
- In:
European journal of marketing : EJM
5
(
1971
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10003021928
Saved in:
10
Organizational design for marketing futures
HAYHURST, ROY
;
Wills, Gordon
-
1972
Persistent link: https://www.econbiz.de/10004009318
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1
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