Swoboda, Bernhard; Olejnik, Edith; Morschett, Dirk - In: International Business Review 20 (2011) 5, pp. 578-590
This article explores the reasons leading executives to change foreign operation modes by contrasting mode increases and reductions. Our study is grounded on stimuli identified through in-depth interviews by a former IBR study which we employ through two different measures in the course of...