Hohmann, Susanne; Zelewski, Stephan - In: International Journal of Information Systems and Supply … 4 (2011) 3, pp. 1-17
The bullwhip effect means that demand variability increases as one moves up the supply chain. In the following article the bullwhip effect is quantified for each part of the supply chain which is presupposed to consist of a producer, a wholesaler, a retailer, and a consumer. After considering...
