This article aims to shift the conversation from politics to purpose in co-production research by introducing practice-relevant scholarship as a foundation for delivering impact through powerful ideas. The article is intended as an invitation to re-engage in research practice mindful of the...

The paper contributes to the debate on the New Service Model by focusing on the theoretical and practical implications that it calls for. The discussion seeks to take stock of the development of the idea of product-service integration, which is central to this New Service Paradigm, and provides...