This article aims to analyse consumers' preferences for Integrated Pest Management (IPM), in comparison to conventional and organic food products. It analyses the case of tomatoes, based on experimental data of 189 French consumers. We find that consumers are more interested in information on...

Research has highlighted a growing gap between public perceptions of farming and the realities of modern agriculture and the food industry. A number of food scandals have exacerbated consumers’ critical perceptions of the agribusiness sector. This can threaten the reputation and legitimacy of...

Our study provides result using mixed logit model from analyzing of choice experiment survey data to examine college students' attitudes toward genetically modified (GM) breakfast product from U.S. and China. Here we expand on previous research by exploring certain socio-demographic, attitudinal...

In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded†private...

Third party certification provides assurance to consumers that the information supplied by firms is correct. Consumers may question the validity of the information provided by firms, particularly for credence goods. Third party certification provides consumers with an objective evaluation of the...

Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...

Overall wine consumption in Spain is decreasing while, at the same time, Designation of Origin (DO) wine consumption is increasing gradually. This study examines Spanish DO wine consumer behaviour through stated preferences (SP) and revealed preferences (RP) data. Part-worth utilities are...

It is crucial to understand and predict consumers' behaviour to meet future consumer demands. This report contributes to the discussion by giving an insight into consumers' behaviour from the perspective of Gianluigi Zenti, executive director of Academia Barilla. It is discussed how consumers'...

Health is an increasingly important topic in the food market. The regulation (EC) No 1924/2006 on nutrition and health claims is meant to facilitate healthy food choices of consumers. However, research studies about claim perception and choice behaviour are scarce in Europe up to this point,...