The relationship between market orientation and performance is a cornerstone in the market orientation literature. However, few empirical studies applying objective performance measures raise concerns about whether or not the most market-oriented firms are the best performers. This article...

This paper outlines bilateral strategic position as a framework from which to assess MNC-host country relations. Strategic position is implicated as a determinant of host country policy and MNC strategy. A case description of the Norwegian oil industry is offered to illustrate the interaction of...