Swedish digital wonder in the advertising industry”. The purpose of the seminar, which was open to the public, was to document … the shifting boundaries between the advertising, media, and information technology industries in the wake of the … breakthrough of the Internet from the mid-1990s. We invited six persons, who at that time were centrally placed in these industries …

advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which … unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product …

This paper examines incentives for exclusive distribution of content in the presence of advertising. A monopoly seller …-maximising choice, even when distributors also sell advertising airtime. When distributors are purely advertising-funded, however, non …-exclusive contracting may instead be preferred. Advertising revenues accruing directly to the content provider may also generate a …

purchase advertising in order to increase their market shares. The model aims to evaluate the general equilibrium consequences … of such a behaviour. It analyses the eects of a taxation of advertising on demand for the nal good, on working time and … on individual well-being. We conclude that, unless the direct eects of advertising on utility are strong, a positive tax …

advertising in a collectivistic cultural context of South Asia. It also examines the influence of consumers’ favorable attitudes … toward social media advertising on their ad clicking and online buying behaviors. To meet the objectives of the current study …. Results reveal four factors of consumer beliefs about social media advertising. However, only two dimensions i.e. information …

This paper presents a generalised framework to understand mixed-strategy sales behaviour with informative advertising …

-comparative advertising a firm signals its own quality, under comparative advertising a firm signals the quality differential. In both … firms advertise. Under comparative advertising the firms never advertise together which they may do under non …-comparative advertising. …

evolution. The article analyses the impact of the global financial and economic crisis on Romanian media and advertising market … for Romanian advertising markets, assessing their maturity with regards to multi-channel development. …