We seek to isolate in the laboratory factors that encourage and discourage the sunk cost fallacy. Subjects play a computer game in which they decide whether to keep digging for treasure on an island or to sink a cost (which will turn out to be either high or low) to move to another island. The...

We seek to isolate in the laboratory factors that encourage and discourage the sunk cost fallacy. Subjects play a computer game in which they decide whether to keep digging for treasure on an island or to sink a cost (which will turn out to be either high or low) to move to another island. The...

We present a dynamical theory of opinion formation that takes explicitly into account the structure of the social network in which individuals are embedded. The theory predicts the evolution of a set of opinions through the social network and establishes the existence of a martingale property,...

Individuals in groups must often choose between acting selfishly and cooperating for the common good. The choices they make are based on their beliefs on how they expect their actions to affect others. We show that for a broad set of beliefs and group characteristics cooperation can appear...

In the emerging age of electronic commerce, it is of paramount importance to design mechanisms that ensure timely and reliable transactions in cyberspace. This is an important problem given the bursty nature of Internet congestion, which leads to large variability in the risk and cost of...

A distinguishing feature of the information era is the saliency of people's attention as a scarce resource. Unlike an earlier time when information was a valuable resource, its easy availability has shifted the focus to the limited bandwidth that people can devote to ubiquitous media and news....

We present a dynamical model of web site growth in order to explore the effects of competition among web sites and to determine how they affect the nature of markets. We show that under general conditions, as the competition between sites increases, the model exhibits a sudden transition from a...

When should a necessary inconvenience be introduced gradually, and when should it be imposed all at once? The question is crucial to web content providers, who in order to generate revenue must sooner or later introduce advertisements, subscription fees, or other inconveniences. Assuming that...