This article develops a dynamic econometric model of the national dairy industry to simulate the Impacts of generic advertising on the demand for milk and dairy products, farm and consumer prices, and producer welfare Two advertising scenarios are analyzed (1) a historic scenario, and (2) a...

This article presents a comparative dynamic analysis of the market impact of alternative U.S. policies designed to reduce excess capacity in milk production. Two policy options are examined based on an econometric model of the dairy industry and a dynamic simulation of the system. The stock...

The largest portion of dairy and milk checkoff funds is spent on generic fluid milk advertising. These funds are distributed among four distinct media outlets-television, radio, print, and outdoor. Spending too little on one media outlet or too much on another constitutes a missed opportunity to...

The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and...

The effectiveness of the California raisin industry's export promotion programs in Japan and in the United Kingdom is addressed in this article. An econometric import demand equation was estimated for each of the two foreign markets. The results indicate that the export promotion programs have...