Oxley, Joanne E.; Sampson, Rachelle C.; Silverman, Brian S. - In: Management Science 55 (2009) 8, pp. 1321-1337
Most prior event studies find that the announcement of a new alliance is accompanied by a positive stock market response for the partners. This result has usually been interpreted as evidence for the prevailing view that alliances are effective vehicles for partners to acquire or access new...