While a dominated choice involves a situation in which one option clearly dominates another on all relevant dimensions, an asymmetrically dominated choice typically arises where at least two options do not dominate each other and one (but not both) of those options does dominate a third option....

Through a combination of experimental and field analysis, we demonstrate that varying the visible choice set (i.e., set of goods which, at any given point in a valuation exercise, the respondent perceives as being the full extent of purchase options which will be made available in the course of...