Avagyan, Vardan; Esteban-Bravo, Mercedes; Vidal-Sanz, … - In: European Journal of Operational Research 239 (2014) 2, pp. 542-555
We present a differential game to study how companies can simultaneously license their innovations to other firms when launching a new product. The licensee may cannibalize licensor’s sales, albeit this can be compensated by gains from royalties. Nonetheless, patent royalties are generally so...