Gasparini, Mauro; Imparato, Daniele - In: Statistica 67 (2007) 2, pp. 143-156
A statistical marketing consulting project financed by RAI, the public Italian television, is illustrated. Two alternative models have first been used, a statistical regression model and a data mining one, of a more empirical nature. Then the two models are hybridised in a third model, a...