Showing 1 - 10 of 139
Persistent link: https://www.econbiz.de/10002116623
Persistent link: https://www.econbiz.de/10002065880
This paper presents a model that considers the interface between marketing and production decisions in a channel of distribution of industrial goods comprised of a manufacturer and a distributor. The key issue investigated is the nature of the coordination within the channel in light of an...
Persistent link: https://www.econbiz.de/10009439473
We model joint production-marketing strategies for two firms with asymmetric production cost structures in competition. The first firm, called the "Production-smoother," faces a convex production cost and a linear inventory holding cost. The second firm, called the "Order-taker," faces a linear...
Persistent link: https://www.econbiz.de/10009440427
Persistent link: https://www.econbiz.de/10002116630
Persistent link: https://www.econbiz.de/10002116634
Persistent link: https://www.econbiz.de/10002116639
Persistent link: https://www.econbiz.de/10004126600
Persistent link: https://www.econbiz.de/10005347354
Persistent link: https://www.econbiz.de/10004147406