Herrmann, Robert O.; Warland, Rex H.; Sterngold, Arthur - In: Agribusiness 13 (1997) 5, pp. 511-520
The 1989 Alar crisis developed in the wake of television news reports on the dangers to children from consuming apples treated with Alar. These hazards received extensive media coverage over the following five months. This study investigated public reaction to the crisis. Awareness of the crisis...