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A decision support system for insurance marketing
Mercer, Alan - In: European journal of operational research : EJOR 20 (1985) 1, pp. 10-16
Persistent link: https://www.econbiz.de/10003630919
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Applications of operational research in marketing
Mercer, Alan - In: Operational research quarterly : OR 17 (1966) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10002471798
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An education in operational research : a personal viewpoint
Mercer, Alan - In: European journal of operational research : EJOR 1 (1977) 6, pp. 352-360
Persistent link: https://www.econbiz.de/10002471813
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A structure of operational marketing research
Mercer, Alan - In: European journal of marketing : EJM 12 (1978) 2, pp. 139-156
Persistent link: https://www.econbiz.de/10002471855
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Implementable marketing research
Mercer, Alan - 1991 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004107529
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Aggregate models of consumer purchases
Emshoff, James R.; Mercer, Alan - In: Journal of the Royal Statistical Society 133 (1970) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10002119902
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A structure for distribution studies
Mercer, Alan; Rand, Graham K. - In: European journal of operational research : EJOR 1 (1977) 3, pp. 161-168
Persistent link: https://www.econbiz.de/10002471842
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A structure for distribution studies
Mercer, Alan; Rand, Graham K. - In: European Journal of Operational Research 1 (1977) 3, pp. 161-168
Persistent link: https://www.econbiz.de/10005240014
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Editorial
Mercer, Alan; Tilanus, Bernhard; Zimmermann, Hans-Jurgen - In: European Journal of Operational Research 80 (1995) 1, pp. 1-450
Persistent link: https://www.econbiz.de/10005240483
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Editorial
Mercer, Alan; Tilanus, C. Bernhard; Zimmermann, Hans - In: European Journal of Operational Research 19 (1985) 1, pp. 1-273
Persistent link: https://www.econbiz.de/10005337150