, the effective price of a bet, and the jackpot. Additionally, we evaluate the importance of the composition of the list of … jackpot, but not the effective price, have significant effects on sales, which could have important implications in terms of …

lotto games. The entry fee was not changed but the familiar 6/49 format was replaced by 5/54 + 1/10. This considerably … jackpot of €5m introduced. The change in rules provides an unusual opportunity to study the effect on sales of features of … lotto games other than entry fee and pay-back rate. The changes in design appear in this case to have allowed the operator …

The United Kingdom National Lottery is a member of a lottery block that offers a weekly lotto game, known as … the pre-existing national lotto game and whether, with both products in place, players treat them as substitutes or … complements. No evidence is found of cannibalisation and UK Saturday Lotto and EuroMillions are found to be complements rather …

This paper considers the whether offering multiple lotto games within a state by joining a multi-state lottery …

Because the jackpots in lotto games are potentially unlimited, it has been speculated that these lotteries may have a … positive expected return for high jackpots. While most previous work has concluded that the lotto rarely presents a player with …