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A ORGANIZATIONAL DYNAMICS - Measuring nonprofit marketing strategy performance: The case of museum stores Af:140

Mottner, Sandra; Ford, John B. - In: Operations research, Management science : OR MS ; the … 46 (2006) 1, pp. 23-24

Persistent link: https://www.econbiz.de/10006498620

Data mining: On the trail to marketing gold

Thelen, Shawn; Mottner, Sandra; Berman, Barry - In: Business Horizons 47 (2004) 6, pp. 25-32

Persistent link: https://www.econbiz.de/10005326998

ARTICLES - Motivations and Risks In International Licensing: A Review and Implications for Licensing to Transitional and Emerging Economies

Mottner, Sandra; Johnson, James P. - In: Journal of world business : JWB 35 (2000) 2, pp. 171-188

Persistent link: https://www.econbiz.de/10005895824

Motivations and risks in international licensing: a review and implications for licensing to transitional and emerging economies

Mottner, Sandra; Johnson, James P. - In: Journal of World Business 35 (2000) 2, pp. 171-188

In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main reasons that firms choose licensing over other methods of...

Persistent link: https://www.econbiz.de/10009201979

Data mining: On the trail to marketing gold

Thelen, Shawn; Mottner, Sandra; Berman, Barry - In: Business horizons 47 (2004) 6, pp. 25-32

Persistent link: https://www.econbiz.de/10006163356

Wal-Mart: Supplier performance and market power

Mottner, Sandra; Smith, Steve - In: Journal of business research : JBR 62 (2009) 5, pp. 535-541

Persistent link: https://www.econbiz.de/10008232094

Student Perceptions of Educational Technology Tools

Clarke, Irvine Iii; Flaherty, Theresa B.; Mottner, Sandra - In: Journal of marketing education : JME 23 (2001) 3, pp. 169-177

Persistent link: https://www.econbiz.de/10006270883

International versus Local Retail Sales Force Training in Singapore:

Honeycutt Jr, Earl D.; Ahmed, Zafar; Mottner, Sandra - In: Services marketing quarterly 25 (2004) 3, pp. 19-34

Persistent link: https://www.econbiz.de/10007028460

A Typology of Internet Retailing: An Exploratory Study

Mottner, Sandra; Thelen, Shawn; Karande, Kiran - In: Journal of marketing channels : ... distribution … 10 (2002) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10007162451

Sales Training in a Dynamic Market:

Honeycutt, Earl; Mottner, Sandra; Ahmed, Zafar - In: Services marketing quarterly 26 (2005) 3, pp. 55-70

Persistent link: https://www.econbiz.de/10007024506