Bontemps, C.; Orozco, V.; Réquillart, V. - Département d'Économie et Sociologie Rurales, … - 2005
We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is...