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В статье проанализированы наиболее известные в данное время модели создания и управления брендом. Рассмотрена разработанная автором коммуникативная модель...
Persistent link: https://www.econbiz.de/10011221149
E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...
Persistent link: https://www.econbiz.de/10009448680
This paper engages the unspoken fourth dimension of intersectionality—time. Using the construction of <em …><i>lesbian, gay, bisexual, and transgender </i></em>(LGBT) identities as an example, it establishes that identity, as it is lived and … locality of identity—the influence of time on issues of identity and understanding, its implications for legal interventions …
Persistent link: https://www.econbiz.de/10011030656
used to conceptualize the inter-relationship of race and gender and, particularly, the experiences of discrimination and … marginalization of black women in employment. While its contribution has been much debated within sociological and gender specific … intersectional approach brings the significance of intersectionality into sharper relief. …
Persistent link: https://www.econbiz.de/10011261315
This article studies the effects of gender and ethnicity on occupational segregation. The traditional approach to this … topic measures the two sources of segregation separately. In contrast, we measure the joint effect of gender and ethnicity …, controlling for the effect of the other? (ii) Is the combined impact of gender and ethnicity greater than, equal to, or smaller …
Persistent link: https://www.econbiz.de/10010861827
Purpose – This paper seeks to explore the difficult territory of intersectionality as it relates to inequality and … regimes is located in the extant literature. Then, it aims to study the dynamics of intersectionality in the arts and cultural … sector, which offers an ideal setting with interesting and counter-intuitive outcomes of intersectionality. Design …
Persistent link: https://www.econbiz.de/10010707976
gender, family and the global reproductive health market are revealed in current U.S. media coverage of and public discourses …
Persistent link: https://www.econbiz.de/10011042313
Informed by intersectionality theory, a tradition that theorizes intersecting power relations of racism, patriarchy …, classism and heterosexism, this paper investigates the degree to which race, gender, class and sexuality manifest distinct and … regression is used to model the main effects of, and interactions between, race, gender, education, household income and sexual …
Persistent link: https://www.econbiz.de/10011042638
it argues that discrimination on the grounds of age is bound up with gender, race and class. Older women described how … of disadvantage. Intersectionality provides a tool to explore the interaction of social divisions over the life course … constructed in terms of advantage and disadvantage within specific occupations and sectors already defined in terms of gender and …
Persistent link: https://www.econbiz.de/10011137208
, gender and age. As a result of this, a kind of a question arises: What is the relationship between gentrification and …
Persistent link: https://www.econbiz.de/10009644637