Golan, Amos; Karp, Larry S.; Perloff, Jeffrey M. - Institute of Business and Economic Research (IBER), … - 1998
A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent, are...