Dai, Xianchi; Fishbach, Ayelet - In: Journal of Consumer Research 41 (2014) 4, pp. 936-936
How does nonconsumption shape desire? The proposed model suggests that desire depends on the length of nonconsumption of a good and the presence of salient alternatives, and that desire is at least partially constructed. In the absence of salient alternatives, a longer nonconsumption period...